Seller Resources

As a seller, your goal is one thing and one thing only: to sell your home as quickly as possible, for the maximum price. Now where to start?

Step 1: Ask yourself the following questions:

  • Why are you selling?
  • Do you need to sell? (hey, with the economy being the way it is now, it’s a valid question)
  • How much money are you willing or able to put in the home for preparation?

Step 2: Find yourself an agent.

So, what does one look for in an agent?

Besides the usual song and dance about the agent having morals, being reliable, having accountability amongst other things, one thing sellers should consider seriously is how much your agent can give exposure to your property. Let us tell you how we accomplish this.

  • Over 90% of buyers start their real estate search online. What does this mean? When buyers type in general terms such as “Seattle Real Estate” or “Seattle Homes”, you want to make sure that YOUR HOUSE comes up. There are thousands upon thousands of homes for sale out there, and most likely many just in your community! Exposure is key here, people. Write it down.
  • How do we get that exposure? We’re part of a new age, anti-bricks-and-motor real estate company called eXp Realty. We are backed up by one of the nation’s most aggressive, accomplished, and effective tech teams around, and have staff working full time to make sure our real estate website stays on top. We get anywhere from 5-20 buyer sign-ups a day, including relocation buyers who rely on the internet to search for homes. That’s anywhere from 150-600 people signing up with our site a month. Think about how that figure equates to the amount of people searching for homes on our site a day.
  • Test it. Go to Google, and type in Seattle Real Estate. See that website, the one that comes up first organically? Yep, that’s ours.
  • Expose your home. Upon listing with us, your home will be posted on our site immediately and will start to get ‘hits’. The more eyes see your house…the better.

While exposure is a vital component to your home selling process, of course it isn’t the only thing. As a seller you need guidance, someone to hold your hand through it all. That’s what we do.

Step 3: Prepare your home to sell.

Ok, you’ve found your agent, set a date to list (if you haven’t already). Now what? You need your home to shine! Buyers make their decision about the home in the first 30 seconds that they enter the home. You need to make sure that impression is good, and keep their interest.

If you have funds to have some upgrades done, do it, but be smart about it. Here are some tips.

  • If you have $10,000-30,000 to work with, concentrate on the kitchen and bathrooms, if they need work. Those two rooms bring the highest return on investment. Think about the demographic your home is going to appeal to, and remodel accordingly. Of course, ask us if you need advice as to where to start, or what to do. And remember…once this work is done, you can list your home at a higher price. Again, seek our advice.
  • On a budget? A fresh coat of paint can do wonders. Now here is a very important tip, so listen: NEUTRAL COLORS. We walk into homes sometimes who have a wall painted bright red, purple, orange, you name it, we’ve seen it. While you might think that color is funky and cool, not everyone is going to have the same taste as you! You really need these buyers to be able to envision themselves in your home, and it’s easier for them to do that with a ‘blank pallet’ so to speak.
  • Clean your home. Like, REALLY clean your home. We aren’t talking about a quick sweep and vacuum. You need to get into those corners. Scrub walls. Dust. Yes, it’s a lot of work. Trust us when we say that it WILL be worth it.
  • Give it some curb appeal. Take down any personal stuff lying around in your front yard…yes, that includes the kids’ bicycles. Store them in the shed, or the garage. Mow your lawn. Make sure your grass is green. Wipe those windows. You’re going for a very clean-lined look here.
  • De-clutter. This may be one of the most important things you have to do. You need to eliminate as much of your personal belongings as possible, especially if they aren’t things you use on a daily basis. Listen, we understand you have a life in your home and you need access to many of these things. But they need to stay off of the surface. As mentioned before, Buyers are trying to envision themselves in your house, and it’s hard to do that with your pictures and personal belongings everywhere.  Here’s an article on it, if you need some giggles.

Step 4: List it on the market.

Here’s where your agent (us) steps in and works our magic. Have a set of keys ready, because we’ll need them. We’ll discuss showing schedules, and set dates for open houses.

Step 5: Wait for an offer.

Unfortunately, in our market this could take some time. But as long as your home is priced right (this is where our advice comes in) and is in sellable condition, it will happen! Sometimes patience is in order, but we will update you in our progress.

Step 6: Offer acceptance.

Once we receive an offer from a serious and qualified buyer, negotiating begins. Once we’ve reached terms that are acceptable to both you and the Buyer, we open escrow.

Step 7:  The transaction process.

Having an accepted offer doesn’t mean that the transaction is secure and complete. There are several obstacles. In an average contract there are inspection and financing contingencies involved, where the Buyer gets the home inspected and has a set number of days to arrange financing. Should items for repair come up during the inspection, another negotiating process begins, where you and the Buyer come to agreement with what repairs will be done or credits be made at closing for the costs of the repairs. The Buyer also needs to arrange financing, a process which you as the Seller will have very little involvement. Upon the satisfaction of the contingencies, the transaction continues to closing.

Step 8: Closing.

This is the best part! Funds get transferred to you, title gets transferred to the Buyer, and you walk away with your new endeavors. Depending on your situation that may be a purchase process of your own.